'Ugg Australia' or 'Ugg Boots Made in Australia'

We are proud to sell Australian Made sheepskin boots and slippers – otherwise known as uggs - to customers across the country. But did you know that Australia and New Zealand are two of very few places that can freely use the term ‘uggs’? Let us explain.

Back in 2004, Californian-based company “Deckers Outdoor Corporation” who owns Ugg Australia threatened to take legal action against a number of Australian sheepskin manufacturers over their use of the term “ugg”. These threats were based on a number of Australian owned companies using the generic terms “ug”, “ugh” and “ugg” to promote genuine Australian made sheepskin products. Ugg boots were popularised by surfers in California in the 1970s, which added to the brand's global appeal.

You’re probably sitting here thinking, “what gave Deckers the right to do that?”

Well, Deckers owns the company Ugg Australia and claimed to own the ugg trademark (which they have trademarked in the US), as well as “ugh” and “ugh boots” which were unused trademarks the company purchased in Australia in the late nineties. Based on these claims, Deckers had their lawyers send out these threats to just about every sheepskin manufacturer in Australia.

Despite the ‘Ugg Australia’ branding, Deckers’ uggs and slippers aren’t actually made here in Australia. Instead, they’re mass produced in China and exported to hundreds of countries worldwide. As opposed to Australian made and sheepskin products which we sell, along with other retailers around the country.

The origin of ugg boots can be traced back to Australian surfer culture, and they were introduced to California in the 1970s, where they gained popularity.

But that branding is what Deckers built their case on. They claimed to have spent millions of dollars in marketing the term “ugg” and these Australian manufacturers and retailers were misleading consumers by calling uggs… err, uggs.

Introduction to Sheepskin Boots

Sheepskin boots, commonly referred to as ugg boots, have been a staple in Australian culture for decades. The term “ugg” is a generic term in Australia and New Zealand, used to describe sheepskin boots lined with fleece. Initially favored by surfers in the 1950s and 1960s to keep their feet warm after hitting the waves, ugg boots have since evolved into a global fashion staple. Known for their comfort and distinctive style, these boots are cherished worldwide. Australian manufacturers, have been handcrafting high-quality sheepskin boots for years, using traditional methods and materials that ensure both durability and comfort.

History of the Brand

The history of the UGG brand is complex and often misunderstood. Deckers Outdoor Corporation, a US-based company, acquired the UGG brand in the mid-1990s and trademarked “Ugg Australia” in many countries, including the United States. However, the term “ugg” has been used generically in Australia for decades to describe sheepskin boots. Many Australian manufacturers have been producing high-quality sheepskin boots since the 1970s and have no affiliation with Deckers Outdoor Corporation. These companies take pride in its Australian heritage and the quality of its products, which are crafted from real sheepskin and made in Australia.

Ugg Boots Made in Australia

For the next two years, the Australian Sheepskin Association (ASA) searched high and low for evidence that “ugg” is a generic term down under. And they found plenty, with some evidence even dating back to World War 1. Thousands of references were found in newspapers, magazines and telephone directories in Australia, U.S and the UK. Many manufacturers who have been in the industry for over 50 years said that sheepskin boots had always been referred to as ugg boots with different spellings. It's an easy mistake for consumers to confuse the different Ugg brands.

The evidence was taken to court in 2005, when Uggs-N-Rugs, members of the Australian Sheepskin Association, had a hearing with the Australian Trademarks Office (IP Australia) where their Trademark Attorney and Barrister presented the evidence and their case to have Deckers trademark for “ugh-boots” removed from the Register.

It was a success.

Within two and a half months the Trademark Office declared the terms “ugg boots”, “ug boots” and “ugh boots” as generic and could be used by anyone in Australia to refer to sheepskin boots, and that the trademark “ugh-boots” be removed from the Register.

Design and Quality

Ugg boots are known for their comfort and durability, making them a popular choice among consumers. The design and quality of ugg boots can vary depending on the manufacturer. Ugg Australia, owned by Deckers Outdoor Corporation, offers a wide range of styles and designs, including classic boots, slippers, and sandals. Australian manufacturers mainly focus on traditional designs and high-quality materials, ensuring that their boots are both comfortable and long-lasting. The main difference between UGG Australia and Australian manufacturers is the level of quality and authenticity, with Australian manufacturers prioritising traditional methods and materials.

Market Presence

The market presence of ugg boots is significant, with UGG Australia being a globally recognized brand. Deckers Outdoor Corporation has spent millions on marketing and advertising, making UGG Australia a household name. However, Australian manufacturers have a limited market presence, primarily in Australia and select international markets. Despite this, Australian manufacturers are proud of their products and take pride in their Australian heritage, offering high-quality, authentic sheepskin boots to consumers.

Ethical Considerations and Sustainability

The production of ugg boots raises ethical considerations and sustainability concerns. Deckers Outdoor Corporation has faced criticism for its mass production methods and use of materials. In contrast, local manufacturers prioritise sustainability and ethical practices, using high-quality materials and traditional methods to craft their boots. Australian ugg boots manufacturers are committed to reducing its environmental impact and promoting ethical sourcing practices. Consumers who prioritise sustainability and authenticity may prefer to purchase ugg boots from Australian manufacturers, who offer a more transparent and responsible production process.