Now that you are pretty sure you’ve selected ugg boots made of good raw materials and of reasonable workmanship, all that is left is to select the right shop to buy them from.
The simplest thing to do would be to pop over to your local store, try them on and buy a pair. Just make sure you check where the boots are made. The majority of ugg boots sold in stores across Europe and US are made in China. If, however, you want to buy original Australian made ugg boots and want to save quite a few Quid/Dollars/Yen as well, your best bet is to shop online.
Remember the old saying “if it sounds too good to be true it probably is”. This very much applies to the ugg boots world. In my experience the reasonable quality long/tall uggs will set you back anywhere between $139-$199 Australian dollars. If it’s anything cheaper then $139 for the long/tall uggs, I would be very suspicious. Let me explain why. On average, you can make 1.5 pairs of ugg boots from one single double-faced sheepskin. The good quality double-faced sheepskin can cost around $49-$55 with premium quality (A-grade), or fancy finishes can cost you up to $79. This means that when you factor your sheepskin cost, binding, suede, soles and labor you won’t get much change from $100.
Most online retailers spend substantial amounts of money on maintaining their web sites, customer support and advertising, meaning they can not physically sell tall ugg boots at less then $139, or else they’ll be making a loss. So if you see long/tall ugg boots advertised at low prices, be suspicious.
Another important factor to consider when buying ugg boots online is to ensure that you are buying from a reputable online store. These days any 8 y.o. can set up an online store and start selling goods on the internet. There are, however, a few clues you can use to tell professional online store apart from amateurs.
Be mindful of eBay resellers. Make sure they have a good track history. Check exactly what they’ve been selling before, and for how long. Many eBayers are buying ugg boots at local markets and reselling them overseas.
Store design – if the store is difficult to navigate or product images are of poor quality, this is a sure sign that you are dealing with amateurs.
Secure payment – Make sure all the payment pages use at least 128bit encryption. The store should specify how payments are being processed. You don’t want your credit card details floating over the Internet.
Privacy – The same applies to your private information. Make sure you can find and read stores privacy statement. Some stores may on-sell your personal details.
Contact details – Make sure there are multiple ways you can contact the store: email, post, phone.
Product Images – Professional online retailers spend time getting good quality products images with multiple views of the product including close up photos.
Loyalty Programs – If they are serious retailers they usually offer some incentive for you to come back and buy more products in the way of an ongoing discount.
Exchange & Return Policy – Make sure you can find their exchange and return policy. If it is not published, you may find yourself stranded with unwanted ugg boots.
Personalised Accounts – Check whether the retailer offers customer logg-ins where you can keep track of the progress of your order. Can you keep a ‘wish list’?
Another good idea may be to go to the contact area and ask a question and see how quickly they respond. Keep in mind the time differences. If the store has a dedicated support staff they should get back to you within 24-48 hours.
When comparing prices, make sure you compare the total costs including delivery charged, exchange rates, discounts, coupons etc.
Be wary of ‘buy one, get 20% of the next pair’ deals. Make sure you check the delivery charges. Some retailers will advertise really low prices only to charge you more for shipping.